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Headwind Agency

Comprehensive & Integrated Marketing Solutions

Headwind Agency offers a full spectrum of marketing and business development services. Our experience spans a wide range of industries, including: Healthcare, Education, Automotive Dealerships, Legal/Law Firms, Ski Resorts, Municipalities, Landscaping, Restaurants, Non-Profit Organizations. This diverse portfolio allows us to bring a broad perspective and innovative solutions to each client, ensuring we understand the unique challenges and opportunities within their respective markets. 


We are committed to remaining a boutique agency, allowing us to maintain our high level of client focus and deliver exceptional, personalized service.

Services

Business Strategy and Development

  • Strategic brand development and positioning
  • Messaging platform and brand guidelines
  • Visual identity creation (logo, color palette, typography)

Sales and Marketing Strategies

Elevate your brand presence, attract customers, and drive conversions through innovative marketing solutions, including digital marketing and advertising strategies.

Branding and Positioning

Build a distinctive identity that resonates with your audience and sets you apart from the competition through our branding and positioning services.

Digital Marketing:

  • SEO & digital marketing strategy
  • Website design & development (UI/UX, responsive design)
  • Social media management
  • Digital newsletters and email campaigns
  • Geo-fencing and Google Analytics
  • Paid advertising campaigns (Google Ads, social media)

Traditional & Media Marketing:

  • TV advertising, radio spots, billboard campaigns, and direct mail
  • Strategic media planning and purchasing across various platforms

Marketing & Engagement:

  • Event and experiential marketing
  • Public relations and media outreach (press releases, influencer partnerships)

Communication & Reputation:

Enhance your public image and reputation through effective communication and strategic messaging with our public relations services.

  • Crisis communication and reputation management
  • Market research & insights

Photography and Videography

Capture your brand's essence and tell your story through captivating visual content, expertly crafted by our skilled photographers and videographers.

  • Visual content creation (videography, photography, documentary-style work, 
  • rapid-turnaround social media videos)
  • Videography & video production (concept to delivery)

Why Headwind?

Headwind Agency offers Madonna University a partnership built on strategic vision, creative excellence, and a commitment to long-term success.


We take a holistic approach, ensuring that your rebrand is not just a visual update, but a comprehensive transformation that aligns your brand identity, messaging, and marketing efforts with your strategic goals, values, and vision for the future.


We recognize that Madonna University has a unique mission and diverse student body. We will tailor our strategies to address your specific challenges in the Metro Detroit market, resonate with both traditional and non-traditional students, and amplify your distinctive value proposition.


Our work delivers measurable results, driving increased engagement, enhanced brand perception, and improved marketing ROI. Clients trust us for ongoing marketing support because we consistently exceed expectations.


Headwind Agency is committed to a long-term partnership with Madonna University. Beyond the rebrand, we offer a comprehensive suite of services to support your ongoing success. We will proactively adapt your brand and marketing strategies to remain relevant, engaging, and impactful in the face of evolving market trends and the University's changing needs.

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