Our Story
A Journey of Purpose and Passion
Headwind Agency was founded in 2018 by Sarah Spencer, a seasoned business development and marketing professional with a unique blend of corporate and entrepreneurial experience. Sarah's career began in a dynamic marketing and PR firm, followed by a successful trajectory in sales and executive leadership at Walgreens. Her expertise further expanded through her work with numerous multi-million dollar startups, where she navigated rapid growth, private equity, and strategic mergers, consistently delivering impactful marketing strategies under tight deadlines.
Driven by a vision to create a marketing firm that prioritized ethical, conscientious practices and deep client relationships, Sarah established Headwind Agency. Our founding mission is to provide personalized, human-centered marketing solutions to a select group of clients. We believe in building long-term partnerships, evidenced by our minimal employee turnover and extended client engagements.
Our Team
Sarah Spencer, MPA, RN, NREMT | Founder
A dynamic leader with a proven track record of driving strategic growth, Sarah brings extensive expertise in business development, marketing, and PR to Headwind Agency. With a background spanning healthcare, education, automotive, and construction, she offers a diverse perspective on brand positioning and market expansion. Sarah has a passion for helping clients achieve their business objectives through impactful brand strategies and integrated marketing solutions. Her experience includes founding and scaling companies, as well as playing a key role in private equity, mergers, and acquisitions.
Matthew Sterling
Maddie Skelonc, BBA
Maddie Skelonc, BBA
As Headwind's CFO Matt brings expertise in financial strategy, business development, and branding. With years of experience working with municipalities on policy development, recruitment campaigns, and contract negotiations, he helps organizations navigate growth with strategic leadership and financial insight.
Maddie Skelonc, BBA
Maddie Skelonc, BBA
Maddie Skelonc, BBA
Maddie is one of our Project Coordinators. She is a marketing professional with a Bachelor's degree in Business Administration and experience supporting clients through strategic planning and execution. At Headwind Agency, she specializes in project coordination & management, process optimizations, client relations, and social media overs
Maddie is one of our Project Coordinators. She is a marketing professional with a Bachelor's degree in Business Administration and experience supporting clients through strategic planning and execution. At Headwind Agency, she specializes in project coordination & management, process optimizations, client relations, and social media oversight.
Madeline is recognized for her strong work ethic, professionalism, and commitment to delivering results that align with client goals and needs.
Frank Krywicki
Maddie Skelonc, BBA
Frank Krywicki
A seasoned creative with over 20 years of experience in graphic design and video production. Frank has served as Creative Director at Headwind Agency, leading brand development, marketing strategy, and content creation for businesses and organizations.
Frank brings a global perspective, forward-thinking mindset, and a passion for storytell
A seasoned creative with over 20 years of experience in graphic design and video production. Frank has served as Creative Director at Headwind Agency, leading brand development, marketing strategy, and content creation for businesses and organizations.
Frank brings a global perspective, forward-thinking mindset, and a passion for storytelling to every project. Through creatives, he crafts compelling narratives and impactful messaging. He specializes in Graphic design, motion graphics, cinematography, videography, producing, directing, video editing, photography, website design, and content writing.
Addi Jones
Maddie Skelonc, BBA
Frank Krywicki
An experienced social media content creator with a strong background in producing engaging, visually compelling content that resonates with diverse audiences. She has a talent for developing content that aligns with brand goals. In addition to her social media expertise, Addison brings experience in podcasting, applying her creativity and
An experienced social media content creator with a strong background in producing engaging, visually compelling content that resonates with diverse audiences. She has a talent for developing content that aligns with brand goals. In addition to her social media expertise, Addison brings experience in podcasting, applying her creativity and storytelling skills across multiple formats. She combines strategic thinking with a deep understanding of digital trends to deliver impactful, on-brand content.
The Story Behind Our Name
Embracing Challenges for a Strategic Lift
The name "Headwind" was born from a late-night flight conversation, where our founder, Sarah Spencer, learned about the pilot's preference for taking off into a headwind. This seemingly counterintuitive approach, requiring less runway and generating greater lift, resonated deeply with Sarah's vision for a marketing agency.
While many perceive a headwind as a negative force, a symbol of resistance and obstacles, Headwind Agency embraces it as a metaphor for the competitive pressures and challenges our clients face. We recognize that these "headwinds" – market competition, evolving consumer behaviors, and industry disruptions – are not barriers, but rather crucial sources of strategic insight.
By meticulously analyzing and understanding these headwinds, we gain a comprehensive understanding of the competitive landscape. We delve into market data, competitor strategies, and emerging trends to develop informed, data-driven strategies that empower our clients to achieve significant "lift."
Just as a pilot harnesses the headwind for a more efficient and powerful takeoff, Headwind Agency leverages market intelligence to propel our clients' brands forward. We transform perceived obstacles into strategic advantages, ensuring that our clients not only navigate the market effectively but also soar above their competition. This philosophy is embedded in our agency's DNA, driving our commitment to thorough research, strategic planning, and impactful execution.