Our Story
A Journey of Purpose and Passion
Headwind Agency was founded in 2018 by Sarah Spencer, a seasoned business development and marketing professional with a unique blend of corporate and entrepreneurial experience. Sarah's career began in a dynamic marketing and PR firm, followed by a successful trajectory in sales and executive leadership at Walgreens. Her expertise further expanded through her work with numerous multi-million dollar startups, where she navigated rapid growth, private equity, and strategic mergers, consistently delivering impactful marketing strategies under tight deadlines.
Driven by a vision to create a marketing firm that prioritized ethical, conscientious practices and deep client relationships, Sarah established Headwind Agency. Our founding mission is to provide personalized, human-centered marketing solutions to a select group of clients. We believe in building long-term partnerships, evidenced by our minimal employee turnover and extended client engagements.
The Story Behind Our Name
Embracing Challenges for a Strategic Lift
The name "Headwind" was born from a late-night flight conversation, where our founder, Sarah Spencer, learned about the pilot's preference for taking off into a headwind. This seemingly counterintuitive approach, requiring less runway and generating greater lift, resonated deeply with Sarah's vision for a marketing agency.
While many perceive a headwind as a negative force, a symbol of resistance and obstacles, Headwind Agency embraces it as a metaphor for the competitive pressures and challenges our clients face. We recognize that these "headwinds" – market competition, evolving consumer behaviors, and industry disruptions – are not barriers, but rather crucial sources of strategic insight.
By meticulously analyzing and understanding these headwinds, we gain a comprehensive understanding of the competitive landscape. We delve into market data, competitor strategies, and emerging trends to develop informed, data-driven strategies that empower our clients to achieve significant "lift."
Just as a pilot harnesses the headwind for a more efficient and powerful takeoff, Headwind Agency leverages market intelligence to propel our clients' brands forward. We transform perceived obstacles into strategic advantages, ensuring that our clients not only navigate the market effectively but also soar above their competition. This philosophy is embedded in our agency's DNA, driving our commitment to thorough research, strategic planning, and impactful execution.